Advancement in technology is moving at warp speed, and this means that content marketing strategies that worked yesterday may not be as effective today! Advocacy platforms are now the most effective tool to grow your reach and get qualified leads.
Successful people curate knowledge and use it to improve their own performance. As Issac Newton once said: If I have seen further it is by standing on the shoulders of Giants. By carefully selecting, commenting and sharing valuable content, you are demonstrating your own thought leadership. You are also participating in a trend that by now is well established.
Content Curation simply defined is when you organize highly relevant content from the Internet along with your own content. Content Curation is now outpacing Content Creation. In this excellent article “Why Sharing Other People’s Content is Essential to your Own Success“, Aaron Orendorff says: