Create engaging curated newsletters in minutes!
We all know how hard it is to create content for newsletters.
Creating unique and engaging posts takes time that most don’t want to spend on their newsletter.
If this challenge sounds familiar to you, then our solution will make it both easy and fun to create newsletters your users want to read!
The Purpose and Goals for a Curated Newsletter
A newsletter is a great way to stay connected with your audience. However, there are only so many updates you can provide about yourself without being repetitive or boring.
A curated newsletter allows for sharing outside content that will be interesting and engaging enough on its own merit to keep the recipient interested over time!
You can be as creative as you wish with your newsletter content.
Many marketing innovators have been able to build a large subscription base by sharing curated newsletters.
This post, “by mention” explores 8 curated newsletters ideas that have been successful in engaging and growing their subscriber base.
- The mention memo: Every week you get a newsletter filled with cool gifs, valuable free resources, and insightful commentary around a trending marketing topic
- Geekout: Round-up of social media news
- Please Advise: Broken into three segments of Look, Do and Try
- The Hustle: A newsletter for Millenials that brings a conversational tone to news and tech coverage
- TL;DR: A minimalist format to news coverage, with the latest news on Social Media, SEO, and paid media
- Intercom: A messaging platform for websites, and their newsletter has nothing to do with their product. They cover news on tech trends, product marketing, customer support
- Product Hunt: A curation platform that publishes the 10 best products released in the last week
- The Daily Carnage: Hand-picked list of the best marketing content delivered to your inbox daily.
Integrate Curation as part of your daily activity with Kurator
We make it easy to generate interesting and engaging content easily and frequently.
We let you turn your daily activity into content that engages and helps you stand out as a thought leader.
As a professional, you are constantly bombarded with news and information from various channels, like news and social media sites.
Our tools make it easy to curate, comment and queue this information for use in your newsletters.
Our Kurator extension for chrome lets you curate and comment on the post while you are on the page.
This makes it really easy to review the post and add a meaningful comment that will engage your audience.
Any link accessible in your browser can be curated and prepared for use in your newsletter.
Post your content to a content hub – KBucket
Next, you post this information to a content hub on your website.
Kurator lets you save your research in multiple folders. You can choose which folders you want to post to your content hub.
The content hub software is called KBucket, where K stands for Knowledge.
KBucket is a WordPress plugin that integrates with your webpage, and lets you easily post your curated content.
If you don’t have a WordPress site, you can still use our system.
Simply create a subdomain on your site, install WordPress and the KBucket plugin, and link to it from your main website.
Our content hub solution works out of the box and offers an elegant landing page for sharing your curated content.
Your content hub will act both as the source and the landing page for your newsletter!
Automate your curated newsletter creation
Most advanced email marketing platforms offer automation solutions.
You can supply your newsletter with fresh content by connecting the RSS feed from your content hub with your newsletter.
From this point on, every time you add content to your content hub your newsletter content will be updated.
When users click on the content in the newsletter, the link will open up in a lightbox on your site.
So in essence your content hub will act both as the source for your newsletter content and the landing page.
When users land on your content hub they will have the option to share that post on social media, click through and read the article, or look at other content on your page.
Feedotter provides an RSS to email service that connects with Mail Chimp, Marketo, Salesforce, Oracle, and Eloqua.
You can get started by installing Kurator to see how it all works.
If you are using a differenet solution and need an integration contact us.