You can use your curated research as an engine for your content marketing strategy. If you curate 2 or 3 interesting articles a day, topics that deeply resonate with you and offer valuable insight, you can build an incredible curated library in no time!
As a social media marketer or a start-up entrepreneur, content curation may be a key strategy that allows you to re-purpose previously written content to share with your audience. It is extremely useful when you have only so much time to create fresh, long-form content from scratch. Curation tells your audience that you’re willing to take a broader view of topics and stay on the pulse of industry trends.
Curation serves an important purpose in brand marketing. It tells your audience that you’re not only interested in promoting your brand, but care about sharing useful information with them. After all, brands aspire to share content of relevance and meaningful value to their audience, regardless of whether they’ve created it themselves or sourced it from a third-party.