Two studies, one by “The online Journalism Review” and the other by “Pew Research” investigate how users interact with news online. We want to investigate how these findings make the case for news curation, and how news curators can benefit from these findings.
How do you compete with big brand publishers. Brands like NYTimes, Huffington Post or Daily Kos, with staff or network of writers able to generate new content on a continuous basis creating engagement and online ad revenue.
You can use your curated research as an engine for your content marketing strategy. If you curate 2 or 3 interesting articles a day, topics that deeply resonate with you and offer valuable insight, you can build an incredible curated library in no time!