Content Curation simply defined is when you organize highly relevant content from the Internet along with your own content. Content Curation is now outpacing Content Creation. In this excellent article “Why Sharing Other People’s Content is Essential to your Own Success“, Aaron Orendorff says:
This is the story and inspiration behind our news curation tool. We started working on ways to curate and share information back in 2001. Before browsers had tabs, we released a multi-tab browser called “optimal Desktop” that allowed users to curate and manage access to hundreds of web destinations with ease. The curated information was on the users computer, so the thought from the beginning was, how do you share this information with others?
Two studies, one by “The online Journalism Review” and the other by “Pew Research” investigate how users interact with news online. We want to investigate how these findings make the case for news curation, and how news curators can benefit from these findings.
How do you compete with big brand publishers. Brands like NYTimes, Huffington Post or Daily Kos, with staff or network of writers able to generate new content on a continuous basis creating engagement and online ad revenue.