You hear many people complaining that they don’t want to close their browser windows, in fear of losing their tabs. Keeping many tabs open is not only a productivity drain, but it will also impact the performance of your computer since each open tab is using valuable memory you need to work efficiently with your active windows.
The fact is we are always in research mode. Every day we receive tens of emails, go online to LinkedIn, Facebook and visit various news and information sites to stay informed. During all these activities we find gems. Articles and insights that we like, re-tweet and share in various fashions to inform our social groups.
Content Marketers use content curation as a strategy to promote their own brand. This method is most effective when the curated content drives traffic back to your site first! KBucket, where the letter “K” stands for knowledge, is a plugin for WordPress sites that let’s publishers curate, organize, and share third party content by driving traffic back to their site first.
Not all curation tools are the same. Some are built to tell a story, and some are built to record history. Our KBucket solution is built to record history. In this post, I’d like to explore the difference between these two forms of communication, point you to curation tools that serve each market, and share some ideas on content marketing using KBucket.
When you write a post, or curate a link you want to communicate a point. However over time these points will reveal a bigger picture. They reveal your thought process, what you deemed interesting and important. In essence curators are writing their diaries and these diaries become valuable insights and a source for future articles and or decision making. Let’s consider the introduction of ad viewability for publishers and advertisers and its rapid ascension from – No it can’t be measured effectively – to – Publishers re-designing websites for better viewability. Depending of who you are and what problem you are trying to solve, this research will enlighten you in different ways. News Curators are providing valuable service by capturing and recording the context of topics. [ad name=”Post LTB”]